BASE at the Dutch Design Week

by BASE Milano

As every year, last week we were at the Dutch Design Week, in Eindhoven from 21 to 29 October 2023.
Between design of the future and design future here are our three favorite projects.

1. MULTIFORM — Gabriel Fontana

What is your position in a group? When was the last time you were in the minority?
With ‘Multiform’ Gabriel Fontana reveals the competitive and regulatory aspects of team sport and presents a more social variant. Every time the referee whistles, the uniform changes color and players change teams. The uniform becomes multiform. Can you remember your allies?


2. The body is a movement — Onomatopee & Baltan

While living in capitalist structures, our bodies became vehicles for profit, to be optimised for productivity, constant work and efficiency. Our bodies become quantified, while our basic physical needs, such as sleep, pleasure, and everything governed by our biological clocks, end up as the very last entries of our never-ending to-do lists.

The body is a movement is, in effect, a gym: a space to train and try other ways of being inside and with our body through movement, rest or connection with others.
Eight design projects challenge how we feel and force us, physically, to take care of our bodies. They hack the systems we use to move, they change the way we listen to our bodies, and they allow us to explore new ways in which our bodies can teach us to be in our surroundings.


3. the ‘ORGANic club — Liam Ziyi

A pink cart moves through the Dutch streets. It is the same in every way as ice cream, except for a small detail: it sells offal.
the ‘ORGANic club challenges the stereotypes surrounding the consumption of offal in the Netherlands, breaking down – literally – political and cultural preconceptions.


We Will Design is a project that lasts a whole year. We actively participate in European design fairs and tell you about them. How many projects will you recognize during Design Week 2024?

So... is this getting serious?

Subscribe to our newsletter: you will find all the news on what we do, what we like and where we want to stay.